What to Expect in a 1:1 Social Media Coaching Session
If you're a business owner looking to level up your social media game, you've probably heard of social media management but if you’re not sure it fits into your budget or think you’d like to try mastering it yourself. 1:1 Social Media Coaching might be a more cost-effective solution. So what exactly happens during one of my 1:1 sessions, and how does it help you get the results you need? As a Social Media Manager with both agency and in-house experience, I specialise in helping business owners make sense of the social media world and craft strategies that work. Here’s a breakdown of what you can expect when you book a 1:1 coaching session with me.
Assessment of Your Current Social Media Presence
First up, I want to get a clear picture of where you currently stand and what your current social media efforts look like. We’ll take a deep dive into your existing social media accounts, looking at your profiles, posts, engagement rates, and overall brand presence. This helps us understand what’s working, what’s not, and where there’s room for improvement.
You’ll also have a chance to share your business goals, challenges, and any specific issues you’re facing. Whether you’re struggling with social media management, need social media help with content creation, or want to boost your paid social ads, this initial assessment sets the foundation for our work together.
Setting Clear, Actionable Goals
Once we know where you are, it’s time to decide where you want to go. A good social media coach will help you set clear, actionable goals that align with your overall business objectives. These could be anything from increasing your follower count, boosting engagement, driving website traffic, or improving the ROI of your social media advertising.
We’ll also make sure these goals are realistic and achievable. Setting unattainable goals is a recipe for frustration, so we’ll work together to create targets that are challenging yet within reach.
Developing a Tailored Social Media Strategy
After setting goals, we’ll get to work on a customised social media strategy. This is where the magic happens! Together, we’ll create a plan that’s specific to your business, audience, and industry. From choosing the right platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest… etc) to defining the types of content you should be posting, we’ll build a roadmap that makes managing your social media a breeze.
If you’re interested in paid social ads, we can also outline a strategy to maximise your ad spend and target the right audience for your business.
Learning the Tools of the Trade
Managing social media can be overwhelming, especially if you’re juggling it with running your business. During your 1:1 session, you’ll learn how to use essential tools and platforms to make social media management easier and more effective. This might include:
Content scheduling tools: Plan and automate your posts in advance so you can focus on running your business.
Analytics platforms: Track your social media performance and understand what’s driving results.
Ad management tools: Run your paid social ads with confidence, knowing how to set up and monitor your campaigns for the best results.
Learning how to use these tools will give you more control and confidence in managing your social media, even after our coaching session ends.
Practical, Hands-On Training
Theory is great, but there’s nothing like hands-on learning to really get the hang of things. Expect your 1:1 social media coaching session to include practical, step-by-step guidance on how to execute your social media strategy. We’ll walk through everything together - from optimising or setting up your accounts to creating engaging content and launching ad campaigns.
During the session, you’ll have the chance to ask questions, get feedback, and practice what you’re learning in real-time. Whether it’s writing compelling captions, designing eye-catching graphics, or running social media advertising campaigns, you’ll leave with the skills you need to do it all.
Actionable Takeaways and Next Steps
The end of your session isn’t the end of your journey. You’ll leave with a clear action plan that outlines everything we’ve discussed, plus additional resources and next steps to keep you moving forward. This might include a content calendar, ad templates, or a checklist to help you stay on track.
Think of it as your social media roadmap, guiding you toward success long after our session is over.
Why Invest in 1:1 Social Media Coaching?
If you’re serious about growing your business and want to make the most of your time and budget, Here’s a few reasons a social media coach might be right for you:
Personalised Guidance: Unlike generic online courses or group workshops, 1:1 coaching is tailored to your specific needs and business goals. You get undivided attention and advice that’s directly relevant to your situation.
Save Time: Figuring out social media on your own can be time-consuming and frustrating. A coach helps you cut through the noise and focus on what works, saving you time and effort.
Better Results: With expert guidance, you can avoid common mistakes and optimise your strategy for better results from the get go. From organic engagement to paid social ads, you’ll know exactly what to do to get the most out of your social media efforts.
Ready to Level Up Your Social Media?
If you’re a business owner in Newcastle looking for social media help, 1:1 coaching could be just what you need to take your online presence to the next level. As a Social Media Manager in Newcastle, I’m here to guide you through every step of the process, helping you achieve your goals and grow your business.